Customers can connect on-demand to accounting and finance experts, paying them only for the work that’s needed. Paro’s platform uses algorithms to identify and recommend financial talent - e.g. “Given the continued traction we have seen within our business, the ongoing embrace of remote work and the increasing need for flexible business solutions, now was the right time to raise and double down on our efforts to push our unique offering to more enterprises and the value we bring to businesses and experts.” “The overall goal of this round is to become the go-to resource for finance and accounting solutions and for businesses of all sizes, including enterprises,” Samojednik said. Samojednik told TechCrunch that the cash will be put toward further developing Paro’s platform, expanding its customer base and general R&D. Madrona Venture Group, Revolution Ventures and Sierra Ventures also participated in what Paro CEO Anita Samojednik described as an up-round with “clean terms.”
#Paros technologies series#
Today, Paro announced that it raised $25 million in a Series C round led by Top Tier Capital Partners, bringing the startup’s total raised to $67 million. They say they were inspired by the lack of flexibility in traditional accounting firms to choose which projects to work on - and when to work.
In 2015, Michael Burdick and Dan Wywrot, who’d spent years working at large accounting firms, founded a startup - Paro - to deliver finance and accounting solutions to businesses through a network of freelance talent.
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